Tag: Visual communications

Thinking About Communicating Visually

Posted on by Richard Binhammer || Leave a comment
Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

The FIR Podcast #21 Vying for Relevance

Posted on by Richard Binhammer || Leave a comment
Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

Posted on by Richard Binhammer || Leave a comment
Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Visual Communications at its Best

Posted on by Richard Binhammer || 1 Comment
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram.  The story was about the President's visit to South Dakota marking the 50th state visited... Read More

Visual Web Developments & Visual Communications Strategy

Posted on by Richard Binhammer || Leave a comment
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business.  Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications.  The series explores questions about what visual communications strategies should consider and look like as... Read More

Content & Form: Four Lessons from The New York Times Magazine

Posted on by Richard Binhammer || Leave a comment
Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More

More Indicators of Change for Public Relations

Posted on by Richard Binhammer || 3 Comments
The use of social media is not all about marketing per se.  It is also about reaching people to share views and impact opinions.  In that respect, it is not just social marketing, it is also about social corporate communications and public relations.  Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More

Visual Communications/Storytelling: The Fashion Industry at its’ Best

Posted on by Richard Binhammer || Leave a comment
Over the past year and a half of delivering social and communications consulting services, I have had the pleasure to travel to Italy, and specifically Milan, on several occasions.  I have made new friends and met in real life with a long time Web friend.   Ive done some photography along the way too…not to mention just adored my experiences and time there.  As you know, Milan is one of the... Read More

Business Visual Communications in Today's Mobile and Socially Connected World

Posted on by Richard Binhammer || Leave a comment
Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More

Visual Communications: Learning from the Past about Storytelling, Accounting, Values & Being

Posted on by Richard Binhammer || 2 Comments
Throughout history, visual communications have been with us-- as a language and used to tell stories -- more than simply an “asset” to lure viewers or to make a news feed more “attractive”.  As Geoff Livingston notes, visuals are more than snackable content. I suspect that the visual web and 'a-camera-in-everyones’- pocket' leads us to a place where visuals become a language of... Read More