Category: Social Media

Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More
Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More
Taking a break from the series of posts exploring visual literacy and communications to post about something else I care deeply about – equipping employees to do their best and succeed-- in their careers, for their own professional development and for the business where they work.  In a recent survey, online career site Glassdoor noted that more than 60% of the employees surveyed said learning... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework.  By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals.  I’m no... Read More
Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business.  If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone.  How does a business listen to... Read More
      The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face.  What was a selfie before a few years ago? Who used the term content marketing and what did that mean?   How did you go about operationalizing... Read More
Nice Car, lets drive!   The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map.   By 2010 many businesses were on their way to joining the road trip and adopting.  Today, it appears we may be at an intersection.  What turn do we take?  What road are we on?  Do we care about the real potential or is social marketing satisfactory?... Read More
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post.  They are embedded here.  Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More