Category: Social Business

Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
Taking a break from the series of posts exploring visual literacy and communications to post about something else I care deeply about – equipping employees to do their best and succeed-- in their careers, for their own professional development and for the business where they work.  In a recent survey, online career site Glassdoor noted that more than 60% of the employees surveyed said learning... Read More
Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business.  If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone.  How does a business listen to... Read More
Nice Car, lets drive!   The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map.   By 2010 many businesses were on their way to joining the road trip and adopting.  Today, it appears we may be at an intersection.  What turn do we take?  What road are we on?  Do we care about the real potential or is social marketing satisfactory?... Read More
 It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks?  Ever just stop to think about it?  Social networks are in constant change.  But, it is not just the software or networks that change.  How we use them changes with time.  Stop and think about your own interactions and behaviour,... Read More
Its called social for a reason -- because interaction is part of what makes it different from broadcast media.  And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates.  Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team.  In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR.   Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.”  Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not).  One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More