Category: Community
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Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real. Is it a showcase or delivering value. My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them. With the latter view, listening to understanding and acting seems to me to help scale the... Read More
To avoid content commoditization and getting lost in the growing avalanche of information on the Web, content marketing must deliver value. That value will come from not just the content, but also connectivity and ultimately "community" that businesses build. I touched on the challenge of content commoditization and how the actual information of content marketing has to have value in the first... Read More