Tag: Business

Much has been written about the various crises impacting Uber these days.  Much also has been written about how the crises arise from Uber’s aggressive corporate culture and about the need for more maturity in its approach to business and within the leadership team. In fact, the incidents impacting Uber are actually impacting each and every stakeholder a business requires for... Read More
This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More
Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More
In “Naked Conversations” Shel Israel and Robert Scoble outlined how social media (then blogs) would change the way business “talked with customers.” In “Age of Context”, Israel and Scoble wrote about mobil, sensors and data and how they were changing business and our lives.  This time, in Lethal Generosity, Shel Israel, as always, breaks further ground drawing on “Age of Context”... Read More
Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More
As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More
There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business.  Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications.  The series explores questions about what visual communications strategies should consider and look like as... Read More
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More