The FIR Podcast #21 Vying for Relevance

FIR PodcastHad a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance — from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business leadership– both online and offline in these changing times.  We ended the podcast with another topic, near and dear to me– the use of visual communications (short news videos) and other new news media outlets as critical for any communications strategy.  You can listen to the full podcast here.

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