Tag: Social Media

This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More
Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More
Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More
Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram.  The story was about the President's visit to South Dakota marking the 50th state visited... Read More
There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business.  Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications.  The series explores questions about what visual communications strategies should consider and look like as... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
The use of social media is not all about marketing per se.  It is also about reaching people to share views and impact opinions.  In that respect, it is not just social marketing, it is also about social corporate communications and public relations.  Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More
Is the News Business in Trouble or Not: The news about the news business has been mixed over the last little while.  There have been a number of events and posts that continue to showcase a media/news market in transition, as well as one that is experiencing an increasingly broad range of new competitors. Many of these changes are driven and impacted by peoples’ use of the Web/social networks... Read More