Tag: SME-Squared

As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More
Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More
Operationalizing social media and proceeding on the journey to be a social business requires great people.  After all, social media is fundamentally about connecting the people of your business with other people inside and outside your business.  SME² is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business... Read More