Category: Brand Management

 It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web.  Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
Social media- increasing importance as an ideal way to connect with customers Conversations and commentary across the Web touch upon virtually every aspect of your business and industry sector.  They also occur at such a volume and speed, the traditional corporate response mechanism (i.e. forward inquiry to appropriate department, draft response, legal and PR review, spokesperson reply on... Read More
  For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding?   And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert.  In fact, the last post was fun with "visuals" from advertising.  I only came to... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands).  We discussed how their journey as “Brands as publishers” was going.  The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles.  I promised the interviewees anonymity, although they have each approved... Read More