A Social Stew For Business: Media, Politics and the State of the Internet

Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses

Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the online media business.

  • Other indicators about the constant change to news include publishers from Buzzfeed to the New York Times to NBC News and their use of Facebook to change how content is delivered.
  • Bloomberg offers an “internet-friendly” makeover of its site and an in-depth interview with the co-founder of Snapchat, Evan Spiegel – with all kinds of food for thought about how we connect and share information going forward.
  • For business communicators, take your pick about which business media outlet is tops for your story, depending on how you measure it.

Learnings from Media and Politics: Perhaps because politics and media are out there every day in a way that business is not, it seems there are always some interesting developments of these fronts.  In politics, again, the benefit of direct outreach to the customer takes prominence over working through the traditional media.  Opposition Research in the Democratic party today started using Medium in a post titled “Something’s Rotten in Madison,” which criticizes Mr. Walker’s stewardship of the corporation, faulting him, among other things, for falling short of his promise to create 250,000 jobs.  Traditionally, this type of email would be sent to reporters. But groups are increasingly using social media to reach voters directly.

Moving from taking on your competition to an interesting post about Collaboration also in the media, across various editorial desks and in real time and often without hierarchy – where email no longer really keeps pace and is up to the job…..Media are turning to Slack – a different sort of online network.  Maybe less sexy than Twitter or Facebook but delivering real value in day to day work.  How is your business collaborating using new social tools?

And speaking of real Value, the annual Internet Trends report from Mary Meeker of Kleiner Perkins was released today….it is full of goodies.  Ill leave you with just a few.  Suggest you digest the whole report when you can or give me a call and we can talk about what it means for your business.  Here are a few

  • There are a lot of interesting implications here for Business…not just how it connects with stakeholders, but how it fundamentally works (see especially slides 26-45…but sprinkled throughout)
  • Visuals, video and mobile make starring appearances throughout the report
  • value training users imagine that content enterprise pain points

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