Tag: social strategy
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Social media- increasing importance as an ideal way to connect with customers Conversations and commentary across the Web touch upon virtually every aspect of your business and industry sector. They also occur at such a volume and speed, the traditional corporate response mechanism (i.e. forward inquiry to appropriate department, draft response, legal and PR review, spokesperson reply on... Read More
I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week. These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
Not only did I survive being off the grid for a week, I personally feel refreshed and had a chance to put some old things into new perspective. It’s why I am coming back to an old proposition that I think still has merit. Social media is about more than marketing. The attractiveness of "social business" makes for an amazing, maybe even beautiful future for business. Nature, solitude,... Read More
South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real. Is it a showcase or delivering value. My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them. With the latter view, listening to understanding and acting seems to me to help scale the... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More
Jay Baer is a friend and a professional who I have followed and admired for some time. He is always useful. So its not surprising his book, Youtility is useful too. Not only did I enjoy reading it, it is now completely marked up with notes all over it. Several months ago, I went through my Twitter and Google+ feeds and removed most of the companies I was following (although I did keep... Read More
Operationalizing social media and proceeding on the journey to be a social business requires great people. After all, social media is fundamentally about connecting the people of your business with other people inside and outside your business. SME² is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business... Read More