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Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More
Throughout history, visual communications have been with us-- as a language and used to tell stories -- more than simply an “asset” to lure viewers or to make a news feed more “attractive”. As Geoff Livingston notes, visuals are more than snackable content. I suspect that the visual web and 'a-camera-in-everyones’- pocket' leads us to a place where visuals become a language of... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework. By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals. I’m no... Read More
The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face. What was a selfie before a few years ago? Who used the term content marketing and what did that mean? How did you go about operationalizing... Read More
Nice Car, lets drive! The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map. By 2010 many businesses were on their way to joining the road trip and adopting. Today, it appears we may be at an intersection. What turn do we take? What road are we on? Do we care about the real potential or is social marketing satisfactory?... Read More
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post. They are embedded here. Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More