Tag: Social Media

Over on the FIR Podcast Network

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Over on the FIR podcast network today, Shel Holtz and Gerard Braud and I had a great conversation about Penn State’s latest crisis (which they’re handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses (where are the Communicators?), Twitter founder Ev Williams’ assertion that the Internet is broken (and avoiding the trolls and negatives by focusing... Read More

Politics, Business Leadership and Communications

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This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More

Thinking About Communicating Visually

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Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

The FIR Podcast #21 Vying for Relevance

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Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More

The HyperConnected World: You and Your Business

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Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More

Visual Communications at its Best

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The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram.  The story was about the President's visit to South Dakota marking the 50th state visited... Read More

Business Leaders/C-Suite Adoption of Social Media: Water Over the Falls 2

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There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More

Visual Web Developments & Visual Communications Strategy

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The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business.  Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications.  The series explores questions about what visual communications strategies should consider and look like as... Read More

Two Little Content Strategy Secrets

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It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More

More Indicators of Change for Public Relations

Posted on by Richard Binhammer || 3 Comments
The use of social media is not all about marketing per se.  It is also about reaching people to share views and impact opinions.  In that respect, it is not just social marketing, it is also about social corporate communications and public relations.  Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More