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There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More
Not only did I survive being off the grid for a week, I personally feel refreshed and had a chance to put some old things into new perspective. It’s why I am coming back to an old proposition that I think still has merit. Social media is about more than marketing. The attractiveness of "social business" makes for an amazing, maybe even beautiful future for business. Nature, solitude,... Read More
Ahaluna, Papineau Lake Ontario Somewhere in the 1930s, before the Internet :-), three German immigrant families living in and around Kitchener, Ontario, got together and bought a pristine and beautiful track of land covering numerous acres in the Canadian shield. The cottage you see here, called Ahaluna, was completed around 1938 -- lumber brought by boat across the lake because... Read More
South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More
Consumer data on the social Web is spewing out like a volcano. It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii. They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin. It is... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real. Is it a showcase or delivering value. My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them. With the latter view, listening to understanding and acting seems to me to help scale the... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More
Jay Baer is a friend and a professional who I have followed and admired for some time. He is always useful. So its not surprising his book, Youtility is useful too. Not only did I enjoy reading it, it is now completely marked up with notes all over it. Several months ago, I went through my Twitter and Google+ feeds and removed most of the companies I was following (although I did keep... Read More
There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social". Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More