Category: Social Business
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I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week. These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More
Not only did I survive being off the grid for a week, I personally feel refreshed and had a chance to put some old things into new perspective. It’s why I am coming back to an old proposition that I think still has merit. Social media is about more than marketing. The attractiveness of "social business" makes for an amazing, maybe even beautiful future for business. Nature, solitude,... Read More
South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
Consumer data on the social Web is spewing out like a volcano. It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii. They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin. It is... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands). We discussed how their journey as “Brands as publishers” was going. The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles. I promised the interviewees anonymity, although they have each approved... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real. Is it a showcase or delivering value. My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them. With the latter view, listening to understanding and acting seems to me to help scale the... Read More
CIOs and CMOs partnering like never before. Customer Service, Communications, Marketing, Product Development/Engineering working together. We all need the expertise of Business Intelligence and better data applications and understanding. In recent research of marketers and communicators in large companies we see alignment around customer centricity as the key issue of 2013 -- in both the... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More