Category: Marketing

Thinking About Communicating Visually

Posted on by Richard Binhammer || Leave a comment
Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

The FIR Podcast #21 Vying for Relevance

Posted on by Richard Binhammer || Leave a comment
Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Content Marketing Skills Challenge

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As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More

Content & Form: Four Lessons from The New York Times Magazine

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Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More

Sharing Lessons Learned at SocialMedia.org

Posted on by Richard Binhammer || 1 Comment
 It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More

Really Simple: Listening and Engaging with Customers

Posted on by Richard Binhammer || 2 Comments
Its called social for a reason -- because interaction is part of what makes it different from broadcast media.  And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates.  Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More