Tag: socialmedia talent

The HyperConnected World: You and Your Business

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Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Content Marketing Skills Challenge

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As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More

Business Leaders/C-Suite Adoption of Social Media: Water Over the Falls 2

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There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More

Lack of Social Skills Inhibits Business and Costs the Economy

Posted on by Richard Binhammer || 1 Comment
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More

90% of All Jobs Will Require Social and Digital Skills.  Are You Ready?

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Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More

Avoiding the "S" Curve Plateau in Public Relations

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Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More

On The Job Training/ Skills Matter, Alot: Employees Matter Alot too

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Taking a break from the series of posts exploring visual literacy and communications to post about something else I care deeply about – equipping employees to do their best and succeed-- in their careers, for their own professional development and for the business where they work.  In a recent survey, online career site Glassdoor noted that more than 60% of the employees surveyed said learning... Read More

Visual Communications Changes Everything? Demand14 Opens Doors

Posted on by Richard Binhammer || 3 Comments
      The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face.  What was a selfie before a few years ago? Who used the term content marketing and what did that mean?   How did you go about operationalizing... Read More

Looking at Content Marketing And Future Skills

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I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6.  Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More