Tag: social strategy
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Social media and human beings share several things in common, such as the connections and sharing each depends upon. Increasingly we also depend on visual cues and imagery. In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More
Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business. Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram. The story was about the President's visit to South Dakota marking the 50th state visited... Read More
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business. Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications. The series explores questions about what visual communications strategies should consider and look like as... Read More
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
The use of social media is not all about marketing per se. It is also about reaching people to share views and impact opinions. In that respect, it is not just social marketing, it is also about social corporate communications and public relations. Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More
Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention. Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More
I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More
Businesses wanting to take advantage of social media may not be ready to seize the opportunity. McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More