Tag: Marketing

Politics, Business Leadership and Communications

Posted on by Richard Binhammer || Leave a comment
This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More

Thinking About Communicating Visually

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Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

The HyperConnected World: You and Your Business

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Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Visual Communications at its Best

Posted on by Richard Binhammer || 1 Comment
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram.  The story was about the President's visit to South Dakota marking the 50th state visited... Read More

Business Leaders/C-Suite Adoption of Social Media: Water Over the Falls 2

Posted on by Richard Binhammer || Leave a comment
There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More

Lack of Social Skills Inhibits Business and Costs the Economy

Posted on by Richard Binhammer || 1 Comment
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More

Competing for Attention is about Connection

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Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention.  Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More

Professional Thanks and Reasons for an Exciting 2015

Posted on by Richard Binhammer || Leave a comment
It's that time of the year:  People in the Unites States take a pause and give thanks.  It is also the time when the end of the year creeps up on all of us and we reflect on the year gone by and year ahead. While many of the festivities and focus are on family and friends, it is also a good time to give professional thanks and reflect on the year behind us and the opportunities for an... Read More

90% of All Jobs Will Require Social and Digital Skills.  Are You Ready?

Posted on by Richard Binhammer || Leave a comment
Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More