Category: Corporate Communications

Business Leadership: The Continuing Challenge

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 Business leaders stood up for equality and diversity last week in disbanding their Presidential advisory councils.  That was the easy part for most of them. However, there are a number of public "pressures points" and issues that will continue to challenge businesses' moral voice in America.  Looking ahead, these are important issues for our pluralist, free market society.  These issues and... Read More

Over on the FIR Podcast Network

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Over on the FIR podcast network today, Shel Holtz and Gerard Braud and I had a great conversation about Penn State’s latest crisis (which they’re handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses (where are the Communicators?), Twitter founder Ev Williams’ assertion that the Internet is broken (and avoiding the trolls and negatives by focusing... Read More

Social Media Influence, Engagement and More

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It was a great conversation on FIR episode 52, where we talked about social media engagement, influencers, Snapchat, pharmaceutical pricing and reputation, Ford's move beyond cars and presidential campaigns use of social media.  The FIR shows are wonderfully moderated by Shel Holtz.  Joining the me on the panel were Zoetica Media CEO Kami Huyse, and Little Bird co-founder and board chairman... Read More

Politics, Business Leadership and Communications

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This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More

Thinking About Communicating Visually

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Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

The FIR Podcast #21 Vying for Relevance

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Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Visual Communications at its Best

Posted on by Richard Binhammer || 1 Comment
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram.  The story was about the President's visit to South Dakota marking the 50th state visited... Read More

Business Leaders/C-Suite Adoption of Social Media: Water Over the Falls 2

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There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More

Content & Form: Four Lessons from The New York Times Magazine

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Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More