Tag: Social Media
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Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post. They are embedded here. Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6. Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways. For communicators its not just about the change, but also about all the news and noise. The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
Its called social for a reason -- because interaction is part of what makes it different from broadcast media. And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates. Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More