Tag: Social Marketing
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As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
It's that time of the year: People in the Unites States take a pause and give thanks. It is also the time when the end of the year creeps up on all of us and we reflect on the year gone by and year ahead. While many of the festivities and focus are on family and friends, it is also a good time to give professional thanks and reflect on the year behind us and the opportunities for an... Read More
I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More
Over the past year and a half of delivering social and communications consulting services, I have had the pleasure to travel to Italy, and specifically Milan, on several occasions. I have made new friends and met in real life with a long time Web friend. Ive done some photography along the way too…not to mention just adored my experiences and time there. As you know, Milan is one of the... Read More
The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face. What was a selfie before a few years ago? Who used the term content marketing and what did that mean? How did you go about operationalizing... Read More
Nice Car, lets drive! The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map. By 2010 many businesses were on their way to joining the road trip and adopting. Today, it appears we may be at an intersection. What turn do we take? What road are we on? Do we care about the real potential or is social marketing satisfactory?... Read More
I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6. Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More
Its called social for a reason -- because interaction is part of what makes it different from broadcast media. And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates. Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More