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Category: Visual Communications
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Social media and human beings share several things in common, such as the connections and sharing each depends upon. Increasingly we also depend on visual cues and imagery. In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More
The Whitehouse Communications team leads the way again in social media, this time with an innovative use of the visual Web to communicate and tell its story. Pete Souza, the official Whitehouse Photographer, started the week foreshadowing the story by sharing a series of photos on instagram. The story was about the President's visit to South Dakota marking the 50th state visited... Read More
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business. Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications. The series explores questions about what visual communications strategies should consider and look like as... Read More
Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format. It also got re-imagined for the Web. Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More
Over the past year and a half of delivering social and communications consulting services, I have had the pleasure to travel to Italy, and specifically Milan, on several occasions. I have made new friends and met in real life with a long time Web friend. Ive done some photography along the way too…not to mention just adored my experiences and time there. As you know, Milan is one of the... Read More
Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More
Throughout history, visual communications have been with us-- as a language and used to tell stories -- more than simply an “asset” to lure viewers or to make a news feed more “attractive”. As Geoff Livingston notes, visuals are more than snackable content. I suspect that the visual web and 'a-camera-in-everyones’- pocket' leads us to a place where visuals become a language of... Read More
Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework. By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals. I’m no... Read More