Category: Social Thinking
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South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
Consumer data on the social Web is spewing out like a volcano. It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii. They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin. It is... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real. Is it a showcase or delivering value. My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them. With the latter view, listening to understanding and acting seems to me to help scale the... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More
There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social". Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More
To avoid content commoditization and getting lost in the growing avalanche of information on the Web, content marketing must deliver value. That value will come from not just the content, but also connectivity and ultimately "community" that businesses build. I touched on the challenge of content commoditization and how the actual information of content marketing has to have value in the first... Read More
Note: this is one in a series of impending posts about challenges as we think about "content marketing" Content marketing; it is all the rage. Beyond being all the rage, organizing for it has become an imperative. In fact, the recent Altimeter report notes “the average organization is responsible for continual and increasing content demands of 178 social media properties, to say... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More
Before today's post, I want to again thank Jeff for that launch guest post. I learned and continue to learn from reading Jeff. I was very touched when he sent me his post. I also want to thank all of you for the good wishes, encouragement and significant sharing on Twitter, Facebook and Google+ (For the measurement and data folks, yes they are listed in order of referring links :-)).... Read More