Category: Social Thinking
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The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face. What was a selfie before a few years ago? Who used the term content marketing and what did that mean? How did you go about operationalizing... Read More
Nice Car, lets drive! The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map. By 2010 many businesses were on their way to joining the road trip and adopting. Today, it appears we may be at an intersection. What turn do we take? What road are we on? Do we care about the real potential or is social marketing satisfactory?... Read More
It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
This is a quick and fun post...sorry the pics aren't better but they were high up on pillars with lights shining on them. Look carefully Talk about visual storytelling! There are so many stories in these Dolce & Gabbana advertisements. I just think they are fun to look at and think about. How many stories can you count? You can read more about it here....but I think... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More
Not only did I survive being off the grid for a week, I personally feel refreshed and had a chance to put some old things into new perspective. It’s why I am coming back to an old proposition that I think still has merit. Social media is about more than marketing. The attractiveness of "social business" makes for an amazing, maybe even beautiful future for business. Nature, solitude,... Read More