Category: Social Media

Over on the FIR Podcast Network

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Over on the FIR podcast network today, Shel Holtz and Gerard Braud and I had a great conversation about Penn State’s latest crisis (which they’re handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses (where are the Communicators?), Twitter founder Ev Williams’ assertion that the Internet is broken (and avoiding the trolls and negatives by focusing... Read More

Thinking About Communicating Visually

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Social media and human beings share several things in common, such as the connections and sharing each depends upon.  Increasingly we also depend on visual cues and imagery.  In both the increasingly visual Web and in human vision, we experience an onslaught of rapid posting and processing of images to communicate news and information or to convince us to buy something or feel some way... Read More

Two Little Content Strategy Secrets

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It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More

Social Media Adoption and Innovation Challenges

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I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More

90% of All Jobs Will Require Social and Digital Skills.  Are You Ready?

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Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More

On The Job Training/ Skills Matter, Alot: Employees Matter Alot too

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Taking a break from the series of posts exploring visual literacy and communications to post about something else I care deeply about – equipping employees to do their best and succeed-- in their careers, for their own professional development and for the business where they work.  In a recent survey, online career site Glassdoor noted that more than 60% of the employees surveyed said learning... Read More

Understanding Visual Processes to Unlock Paths to Effective Visual Communications

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As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework.  By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals.  I’m no... Read More

Dilemmas in a Visual Web on a Roll

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Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business.  If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone.  How does a business listen to... Read More

Visual Communications Changes Everything? Demand14 Opens Doors

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      The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face.  What was a selfie before a few years ago? Who used the term content marketing and what did that mean?   How did you go about operationalizing... Read More

The Social Media Road Trip: Right Turn at the Sign. See what happens next..

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Nice Car, lets drive!   The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map.   By 2010 many businesses were on their way to joining the road trip and adopting.  Today, it appears we may be at an intersection.  What turn do we take?  What road are we on?  Do we care about the real potential or is social marketing satisfactory?... Read More