Category: Corporate Communications
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The use of social media is not all about marketing per se. It is also about reaching people to share views and impact opinions. In that respect, it is not just social marketing, it is also about social corporate communications and public relations. Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More
Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention. Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More
Is the News Business in Trouble or Not: The news about the news business has been mixed over the last little while. There have been a number of events and posts that continue to showcase a media/news market in transition, as well as one that is experiencing an increasingly broad range of new competitors. Many of these changes are driven and impacted by peoples’ use of the Web/social networks... Read More
Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework. By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals. I’m no... Read More
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post. They are embedded here. Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways. For communicators its not just about the change, but also about all the news and noise. The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More