Author: Richard Binhammer
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I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week. These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
What do you get when you combine a technology trendspotter, tech/business story teller (Shel Israel) with a tech start up, bleeding edge evangelist, early adopter (Robert Scoble)? You get a visionary connection of bits and bytes that is prescient about the future just in front of us, as those piece parts are brought together – in our personal lives, for work, for health, at home, when shopping... Read More
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More
Not only did I survive being off the grid for a week, I personally feel refreshed and had a chance to put some old things into new perspective. It’s why I am coming back to an old proposition that I think still has merit. Social media is about more than marketing. The attractiveness of "social business" makes for an amazing, maybe even beautiful future for business. Nature, solitude,... Read More
Ahaluna, Papineau Lake Ontario Somewhere in the 1930s, before the Internet :-), three German immigrant families living in and around Kitchener, Ontario, got together and bought a pristine and beautiful track of land covering numerous acres in the Canadian shield. The cottage you see here, called Ahaluna, was completed around 1938 -- lumber brought by boat across the lake because... Read More
South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More
Consumer data on the social Web is spewing out like a volcano. It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii. They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin. It is... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands). We discussed how their journey as “Brands as publishers” was going. The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles. I promised the interviewees anonymity, although they have each approved... Read More