Tag: Corporate Communications

Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week.  These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More
Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real.  Is it a showcase or delivering value.  My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them.  With the latter view, listening to understanding and acting seems to me to help scale the... Read More
People, just like businesses, make choices about how to evolve within their worlds.  Over the past two weeks and this coming week I have had the honour to explore with others their social business journeys. 19 years ago today I started a new journey as I presented my “papers” and immigrated to the United States.  Eight years later I became a citizen.  Ironically, tomorrow I head to the... Read More
Social marketing.  Content marketing.  Real time marketing.  Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching:  social business.  You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More