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Its called social for a reason -- because interaction is part of what makes it different from broadcast media. And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates. Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More
The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More
Social media- increasing importance as an ideal way to connect with customers Conversations and commentary across the Web touch upon virtually every aspect of your business and industry sector. They also occur at such a volume and speed, the traditional corporate response mechanism (i.e. forward inquiry to appropriate department, draft response, legal and PR review, spokesperson reply on... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week. These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More
What do you get when you combine a technology trendspotter, tech/business story teller (Shel Israel) with a tech start up, bleeding edge evangelist, early adopter (Robert Scoble)? You get a visionary connection of bits and bytes that is prescient about the future just in front of us, as those piece parts are brought together – in our personal lives, for work, for health, at home, when shopping... Read More