Category: Content Management
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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business. Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands). We discussed how their journey as “Brands as publishers” was going. The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles. I promised the interviewees anonymity, although they have each approved... Read More
If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
Note: this is one in a series of impending posts about challenges as we think about "content marketing" Content marketing; it is all the rage. Beyond being all the rage, organizing for it has become an imperative. In fact, the recent Altimeter report notes “the average organization is responsible for continual and increasing content demands of 178 social media properties, to say... Read More