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Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post. They are embedded here. Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways. For communicators its not just about the change, but also about all the news and noise. The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
SXSW the annual mixer of all thing tech, business, film and music -- an eclectic collection of start ups, brands, media and commentators, hipsters, musicians, actors and film makers, and countries (yes, pop up embassies and such, like the Canada delegation who I always have a great time with). Part trade show, part conference, keynotes, controversy, promotions and parties. Spread out across... Read More
It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
David Armano and I put together a little montage of memories from the past five years at Allhat, SXSW. Special thanks also to Mark Drosos and Geoff Livingston for all their help behind the scenes to make this a great annual event. While we are taking 2014 off, we wanted to celebrate some of the amazing memories with the people who helped make them. Look for future Allhat updates to... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More
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