Author: Richard Binhammer
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If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
To avoid content commoditization and getting lost in the growing avalanche of information on the Web, content marketing must deliver value. That value will come from not just the content, but also connectivity and ultimately "community" that businesses build. I touched on the challenge of content commoditization and how the actual information of content marketing has to have value in the first... Read More
Note: this is one in a series of impending posts about challenges as we think about "content marketing" Content marketing; it is all the rage. Beyond being all the rage, organizing for it has become an imperative. In fact, the recent Altimeter report notes “the average organization is responsible for continual and increasing content demands of 178 social media properties, to say... Read More
How often have you read: "5 steps to being a social business", "7 things successful social businesses do”, "12 ways a social business is better for your business." You can find over one million posts along this line. I get it; its a great headline: "5 steps to success" Yes, there are stages of adoption with some pretty common denominators along that journey. There are some tracks to... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More
Today's guest post by Chris Brogan just magically appeared in my email and was unsolicited. I could not believe it. I was touched. On this Website in the "about" section, I mention that I have been incredibly lucky to learn from others and share as we go. Chris is one of those people. Backstory for fun: I think it was the fall of 2007, Connie Reece organized "Blogtoberfest" in an old movie... Read More
Before today's post, I want to again thank Jeff for that launch guest post. I learned and continue to learn from reading Jeff. I was very touched when he sent me his post. I also want to thank all of you for the good wishes, encouragement and significant sharing on Twitter, Facebook and Google+ (For the measurement and data folks, yes they are listed in order of referring links :-)).... Read More
Please welcome the artist formerly known as RichardAtDell to the blogosphere and his own high-value consultancy in social media and corporate communications. Richard Binhammer, as he's now known, is a PR pro and a visionary. I inadvertently caused some measure of hell for Dell and Richard when I blogged in 2005 about a lemony laptop, having no idea of the storm that would follow. Michael Dell,... Read More