Author: Richard Binhammer
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Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
David Armano and I put together a little montage of memories from the past five years at Allhat, SXSW. Special thanks also to Mark Drosos and Geoff Livingston for all their help behind the scenes to make this a great annual event. While we are taking 2014 off, we wanted to celebrate some of the amazing memories with the people who helped make them. Look for future Allhat updates to... Read More
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More
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The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More
Social media- increasing importance as an ideal way to connect with customers Conversations and commentary across the Web touch upon virtually every aspect of your business and industry sector. They also occur at such a volume and speed, the traditional corporate response mechanism (i.e. forward inquiry to appropriate department, draft response, legal and PR review, spokesperson reply on... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding? And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert. In fact, the last post was fun with "visuals" from advertising. I only came to... Read More
This is a quick and fun post...sorry the pics aren't better but they were high up on pillars with lights shining on them. Look carefully Talk about visual storytelling! There are so many stories in these Dolce & Gabbana advertisements. I just think they are fun to look at and think about. How many stories can you count? You can read more about it here....but I think... Read More