Author: Richard Binhammer
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Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business. If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone. How does a business listen to... Read More
The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face. What was a selfie before a few years ago? Who used the term content marketing and what did that mean? How did you go about operationalizing... Read More
Nice Car, lets drive! The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map. By 2010 many businesses were on their way to joining the road trip and adopting. Today, it appears we may be at an intersection. What turn do we take? What road are we on? Do we care about the real potential or is social marketing satisfactory?... Read More
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post. They are embedded here. Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6. Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways. For communicators its not just about the change, but also about all the news and noise. The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
SXSW the annual mixer of all thing tech, business, film and music -- an eclectic collection of start ups, brands, media and commentators, hipsters, musicians, actors and film makers, and countries (yes, pop up embassies and such, like the Canada delegation who I always have a great time with). Part trade show, part conference, keynotes, controversy, promotions and parties. Spread out across... Read More
It was the fall of 2006, we sat around table at Rudy’s BBQ one evening and the Dell cafeteria during the day with Andy Sernovitz, Stan Joosten (P&G), Scott Wilder (with Intuit at the time) and the Dell community and conversation team, as it was known then. The blog council which became Socialmedia.org was created — a community for business leaders responsible for social efforts.... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks? Ever just stop to think about it? Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about your own interactions and behaviour,... Read More
Its called social for a reason -- because interaction is part of what makes it different from broadcast media. And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates. Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More