“Whether your business is just beginning to use social media or has been on a rapid adoption curve implementing a range of social programs, there are likely organizational, operational, program/content and talent challenges that are among some of the factors hindering success.”
SOCIAL MEDIA EXCELLENCE
Behind every social strategy is the need for professionals with deeper and sophisticated skills. However, talent decisions have often been driven by the need of the moment, not a long term strategic decision. SME2 is a first of its kind consultancy. It is focused on defining social media competencies, assessing talent, enhancing capabilities, leveraging current staff levels and recommending changes that can improve the success and delivery for social media programs.
SME2 is a tool customized to assess a business needs, assess the people skills/talent, identify the strengths, weaknesses and gaps across a business. Check out the video here that explains more about SME².
Strategies are developed with you to innovate and reinvent corporate communications in a way that uses social media to build sustainable and long term corporate relationships, beyond simply using social media as another broadcast platform. The interactive Web creates new opportunities to research and deliver messages that matter and in ways that connect directly with the stakeholders you have often tried to reach through “third parties.” Social communications also involves revisiting how you think and act in relation to “media relations”. It is also about rethinking approaches to crisis communications, thought leadership, measurement, content, the corporate website newsroom and much more.
SOCIAL BUSINESS STRATEGIES
The social web is full of complexity. Organizing for effectiveness, inside and outside your business, is going to make everyone’s work on the social Web more successful. I can assist your company with training and social media assessments to ensure effective programs and results.
I can also review and audit your current policies/procedures and then develop strategies so that there is continued success with best practices and engagement for the company both internally and externally. Finally, best practices for listening and engagement with practice directions for content and community connectivity.
DON’T WATCH THE CLOCK; DO WHAT IT DOES. KEEP GOING… — SAM LEVENSON