Category: Social Thinking

From Naked Conversations to Lethal Generosity –The Future of Technology, Business and Customers

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In “Naked Conversations” Shel Israel and Robert Scoble outlined how social media (then blogs) would change the way business “talked with customers.” In “Age of Context”, Israel and Scoble wrote about mobil, sensors and data and how they were changing business and our lives.  This time, in Lethal Generosity, Shel Israel, as always, breaks further ground drawing on “Age of Context”... Read More

The HyperConnected World: You and Your Business

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Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More

A Social Stew For Business: Media, Politics and the State of the Internet

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Today I just thought I’d leave you with a collection of links and stories with implications for Communicators, Marketers and others digesting and adopting social media within businesses Economics of Media: Watch for more consolidation and change in the online media business.  Today’s news of Vox Media’s purchase of Re/code is, I suspect, just part of an ongoing consolidation in the... Read More

Competing for Attention is about Connection

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Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention.  Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More

Professional Thanks and Reasons for an Exciting 2015

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It's that time of the year:  People in the Unites States take a pause and give thanks.  It is also the time when the end of the year creeps up on all of us and we reflect on the year gone by and year ahead. While many of the festivities and focus are on family and friends, it is also a good time to give professional thanks and reflect on the year behind us and the opportunities for an... Read More

Social Media Adoption and Innovation Challenges

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I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More

Business Visual Communications in Today's Mobile and Socially Connected World

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Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More

Visual Communications: Learning from the Past about Storytelling, Accounting, Values & Being

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Throughout history, visual communications have been with us-- as a language and used to tell stories -- more than simply an “asset” to lure viewers or to make a news feed more “attractive”.  As Geoff Livingston notes, visuals are more than snackable content. I suspect that the visual web and 'a-camera-in-everyones’- pocket' leads us to a place where visuals become a language of... Read More

Understanding Visual Processes to Unlock Paths to Effective Visual Communications

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As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework.  By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals.  I’m no... Read More

Dilemmas in a Visual Web on a Roll

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Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business.  If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone.  How does a business listen to... Read More