Tag: Visual communications
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Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework. By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals. I’m no... Read More
Erik Kessels installation art: a day of photos uploaded: The visual web is on a roll That momentum brings a new set of challenges for the digital, tech and social savvy business. If listening, engaging and connecting in a largely text based environment was a challenge for many businesses, imagine the challenge posed by imagery with text and/or imagery alone. How does a business listen to... Read More
The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face. What was a selfie before a few years ago? Who used the term content marketing and what did that mean? How did you go about operationalizing... Read More