Tag: social media measurement
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There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media. One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs. The other, and possibly... Read More
Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention. Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More
I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week. These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More