Tag: Shel Israel

From Naked Conversations to Lethal Generosity –The Future of Technology, Business and Customers

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In “Naked Conversations” Shel Israel and Robert Scoble outlined how social media (then blogs) would change the way business “talked with customers.” In “Age of Context”, Israel and Scoble wrote about mobil, sensors and data and how they were changing business and our lives.  This time, in Lethal Generosity, Shel Israel, as always, breaks further ground drawing on “Age of Context”... Read More

Social Media Adoption and Innovation Challenges

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I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More

Visual Communications Changes Everything? Demand14 Opens Doors

Posted on by Richard Binhammer || 3 Comments
      The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face.  What was a selfie before a few years ago? Who used the term content marketing and what did that mean?   How did you go about operationalizing... Read More

Advertising. When Will Real Innovation Occur

Posted on by Richard Binhammer || 2 Comments
  For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding?   And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert.  In fact, the last post was fun with "visuals" from advertising.  I only came to... Read More

Age of Context: Read it and Get Ready

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What do you get when you combine a technology trendspotter, tech/business story teller (Shel Israel) with a tech start up, bleeding edge evangelist, early adopter (Robert Scoble)? You get a visionary connection of bits and bytes that is prescient about the future just in front of us, as those piece parts are brought together – in our personal lives, for work, for health, at home, when shopping... Read More

Big Data: The Promise, The Responsibility, and Human Creativity Along the Way

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Consumer data on the social Web is spewing out like a volcano.  It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii.  They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin.  It is... Read More