Category: Social Business
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Operationalizing social media and proceeding on the journey to be a social business requires great people. After all, social media is fundamentally about connecting the people of your business with other people inside and outside your business. SME² is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business... Read More
People, just like businesses, make choices about how to evolve within their worlds. Over the past two weeks and this coming week I have had the honour to explore with others their social business journeys. 19 years ago today I started a new journey as I presented my “papers” and immigrated to the United States. Eight years later I became a citizen. Ironically, tomorrow I head to the... Read More
There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social". Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More
If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
Note: this is one in a series of impending posts about challenges as we think about "content marketing" Content marketing; it is all the rage. Beyond being all the rage, organizing for it has become an imperative. In fact, the recent Altimeter report notes “the average organization is responsible for continual and increasing content demands of 178 social media properties, to say... Read More
How often have you read: "5 steps to being a social business", "7 things successful social businesses do”, "12 ways a social business is better for your business." You can find over one million posts along this line. I get it; its a great headline: "5 steps to success" Yes, there are stages of adoption with some pretty common denominators along that journey. There are some tracks to... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More
Today's guest post by Chris Brogan just magically appeared in my email and was unsolicited. I could not believe it. I was touched. On this Website in the "about" section, I mention that I have been incredibly lucky to learn from others and share as we go. Chris is one of those people. Backstory for fun: I think it was the fall of 2007, Connie Reece organized "Blogtoberfest" in an old movie... Read More