Category: SME²
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As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More
There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media. One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs. The other, and possibly... Read More
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
Businesses wanting to take advantage of social media may not be ready to seize the opportunity. McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More
Taking a break from the series of posts exploring visual literacy and communications to post about something else I care deeply about – equipping employees to do their best and succeed-- in their careers, for their own professional development and for the business where they work. In a recent survey, online career site Glassdoor noted that more than 60% of the employees surveyed said learning... Read More
I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6. Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More
Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team. In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR. Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More
People are our number one resource. Heard it before? It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More