Category: Public Relations

Over on the FIR Podcast Network

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Over on the FIR podcast network today, Shel Holtz and Gerard Braud and I had a great conversation about Penn State’s latest crisis (which they’re handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses (where are the Communicators?), Twitter founder Ev Williams’ assertion that the Internet is broken (and avoiding the trolls and negatives by focusing... Read More

More Indicators of Change for Public Relations

Posted on by Richard Binhammer || 3 Comments
The use of social media is not all about marketing per se.  It is also about reaching people to share views and impact opinions.  In that respect, it is not just social marketing, it is also about social corporate communications and public relations.  Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More

Avoiding the "S" Curve Plateau in Public Relations

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Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More

Water Over the Falls: Csuite and Social Action

Posted on by Richard Binhammer || 3 Comments
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post.  They are embedded here.  Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More

Looking at Content Marketing And Future Skills

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I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6.  Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More

Tracks to the Future for PR and Communications

Posted on by Richard Binhammer || 17 Comments
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways.  For communicators its not just about the change, but also about all the news and noise.  The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More

What if Buzzfeed Wanted to Interview Your CEO and Asked for Some GIFs From the Offsite

Posted on by Richard Binhammer || 4 Comments
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More

Disconnect Among Corporate Communicators; Good Grammar is Always in Fashion

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Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More

Family Feud Is No Longer in Prime Time. Success on the Web Calls for Better

Posted on by Richard Binhammer || 6 Comments
CIOs and CMOs partnering like never before.  Customer Service, Communications, Marketing, Product Development/Engineering working together.  We all need the expertise of Business Intelligence and better data applications and understanding. In recent research of marketers and communicators in large companies we see alignment around customer centricity as the key issue of 2013 -- in both the... Read More

Many Journeys, Various Fronts But All Works in Progress

Posted on by Richard Binhammer || 1 Comment
People, just like businesses, make choices about how to evolve within their worlds.  Over the past two weeks and this coming week I have had the honour to explore with others their social business journeys. 19 years ago today I started a new journey as I presented my “papers” and immigrated to the United States.  Eight years later I became a citizen.  Ironically, tomorrow I head to the... Read More