Category: Business

Politics, Business Leadership and Communications

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This is a look at the politics of the presidential campaigns that bombard us daily.  It is a look at some of the implications of the current political environment for business leadership and communications. After November, the heated rhetoric of the campaign will come to an end. However, some of these fissures in society will remain and they will continue to impact the climate for... Read More

From Naked Conversations to Lethal Generosity –The Future of Technology, Business and Customers

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In “Naked Conversations” Shel Israel and Robert Scoble outlined how social media (then blogs) would change the way business “talked with customers.” In “Age of Context”, Israel and Scoble wrote about mobil, sensors and data and how they were changing business and our lives.  This time, in Lethal Generosity, Shel Israel, as always, breaks further ground drawing on “Age of Context”... Read More

Have You Got The Social Expertise for Effective Social Programs?

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Dedicated social media staff in companies has increased by 10% in the last two years, according to the Altimeter team.  In many companies there are now dedicated social media staff in more than 13 departments from marketing and corporate communications to customer support, IT and HR.   Altimeter also has documented positive outcomes for marketing optimization, customer experience, brand health... Read More

Welcome 2014: Business Gets Personal

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I don’t know why, perhaps pure coincidence or perhaps “fate.”  Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not).  One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More

Business Councils Value: The Collaborative Economy and Crowd Companies

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The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More

Employee Engagement in Social Media: For Better Business or Company Messages

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Social media- increasing importance as an ideal way to connect with customers Conversations and commentary across the Web touch upon virtually every aspect of your business and industry sector.  They also occur at such a volume and speed, the traditional corporate response mechanism (i.e. forward inquiry to appropriate department, draft response, legal and PR review, spokesperson reply on... Read More

Advertising. When Will Real Innovation Occur

Posted on by Richard Binhammer || 2 Comments
  For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding?   And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert.  In fact, the last post was fun with "visuals" from advertising.  I only came to... Read More

A Week in Italy: Measuring All Things Social and Moving Corporate Social Efforts Forward

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I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week.  These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More

People are Our Number One Resource

Posted on by Richard Binhammer || 3 Comments
People are our number one resource.   Heard it before?  It is now time to act on this premise for excellence in social media. To realize success as social communicators, social marketers or as a business undertaking initiatives and programs to become a social business, it was clear to me again last week this means understanding your own organizations’ social media skill or competency base... Read More

Age of Context: Read it and Get Ready

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What do you get when you combine a technology trendspotter, tech/business story teller (Shel Israel) with a tech start up, bleeding edge evangelist, early adopter (Robert Scoble)? You get a visionary connection of bits and bytes that is prescient about the future just in front of us, as those piece parts are brought together – in our personal lives, for work, for health, at home, when shopping... Read More