Tag: Shel Holtz

Over on the FIR Podcast Network

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Over on the FIR podcast network today, Shel Holtz and Gerard Braud and I had a great conversation about Penn State’s latest crisis (which they’re handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses (where are the Communicators?), Twitter founder Ev Williams’ assertion that the Internet is broken (and avoiding the trolls and negatives by focusing... Read More

The FIR Podcast #21 Vying for Relevance

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Had a chance to join Shel Holtz for his FIR podcast.  Shel, Olivier Blanchard, Howard Greenstein and I talked about vying for relevance -- from the Superbowl advertisements (and social media) to Snapchat to the avalanche of information and how that impacts garnering attention (algorithms or influencers/curators?).  We also talked about the challenge and opportunities for CEO/business... Read More

Content Marketing Skills Challenge

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As marketing evolves from just broadcasting messages to connecting with customers (often using content online) different skills work their way into the skill mix for marketing teams. Digidays recent post, “Marketers: We struggle to get internal buy-in for branded content” quotes 8 marketers from companies like Intel to GE discussing issues that hold their content marketing back.... Read More

Lack of Social Skills Inhibits Business and Costs the Economy

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Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More

Content & Form: Four Lessons from The New York Times Magazine

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Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More

90% of All Jobs Will Require Social and Digital Skills.  Are You Ready?

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Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More

It’s not business. This is personal.

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  Ahaluna, Papineau Lake Ontario Somewhere in the 1930s, before the Internet :-), three German immigrant families living in and around Kitchener, Ontario, got together and bought a pristine and beautiful track of land covering numerous acres in the Canadian shield.   The cottage you see here, called Ahaluna, was completed around 1938 -- lumber brought by boat across the lake because... Read More

Disconnect Among Corporate Communicators; Good Grammar is Always in Fashion

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Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More

Making sure your social media team has what it takes to succeed

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Operationalizing social media and proceeding on the journey to be a social business requires great people.  After all, social media is fundamentally about connecting the people of your business with other people inside and outside your business.  SME² is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business... Read More