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Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
Operationalizing social media and proceeding on the journey to be a social business requires great people. After all, social media is fundamentally about connecting the people of your business with other people inside and outside your business. SME² is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business... Read More