Tag: Public Relations

Businesses wanting to take advantage of social media may not be ready to seize the opportunity.  McKinsey reports that social media adds up to $1.3 trillion opportunity for the economy. At the same time, Capgemini notes that “Ninety percent of all jobs in the next year will require information and communication technology skills, yet more than half the companies polled lacked social media... Read More
Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More
Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
As we are, or become, awash in visual images then understanding the “operations” of visual perception are likely important starting points for developing a complete visual literacy and communications framework.  By understanding some principles of how we see, then we can start to talk in a more informed way about visuals, business and the way we communicate using visuals.  I’m no... Read More
      The social web is still a relatively new phenomena and its characteristics not yet completely understood -- often leaving room for questions and the need for some workable frameworks to come at the new things we face.  What was a selfie before a few years ago? Who used the term content marketing and what did that mean?   How did you go about operationalizing... Read More
Im going to just assume that the water is going over the falls, in one way shape or form ....soon because of 3 links in the last few weeks -- one from from McKinsey, one from Hubspot and one from the Huffington post.  They are embedded here.  Forget for a minute the arguments about whether the CEO has time for social media or that he/she has a business to run and employees to spend time... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways.  For communicators its not just about the change, but also about all the news and noise.  The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
Today, over on Shel Holtz’s blog we learn that customers don’t like spelling and grammar mistakes. According to one survey in the UK, poor spelling and grammar are the transgressions most likely to damage consumer opinion of a brand in social media. source: Media Bistro The survey notes that 42.5% of consumers do not like brands in social media who use poor spelling or grammar.... Read More
We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real.  Is it a showcase or delivering value.  My answer: depends on how you set it up, and how seriously you care about listening to what your customers have to say and what matters to them.  With the latter view, listening to understanding and acting seems to me to help scale the... Read More