Tag: Social Marketing
Skip to content
I don’t know why, perhaps pure coincidence or perhaps “fate.” Whatever the reason, the last couple weeks I experienced a continual wave of stories, blog posts, media articles about social media being used in business to personalize the business and/or strengthen real people to people connections (or not). One slide on slideshare and Facebook noted there is no more B2C or B2B it is all... Read More
For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding? And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert. In fact, the last post was fun with "visuals" from advertising. I only came to... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands). We discussed how their journey as “Brands as publishers” was going. The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles. I promised the interviewees anonymity, although they have each approved... Read More
CIOs and CMOs partnering like never before. Customer Service, Communications, Marketing, Product Development/Engineering working together. We all need the expertise of Business Intelligence and better data applications and understanding. In recent research of marketers and communicators in large companies we see alignment around customer centricity as the key issue of 2013 -- in both the... Read More
Jay Baer is a friend and a professional who I have followed and admired for some time. He is always useful. So its not surprising his book, Youtility is useful too. Not only did I enjoy reading it, it is now completely marked up with notes all over it. Several months ago, I went through my Twitter and Google+ feeds and removed most of the companies I was following (although I did keep... Read More
If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More