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Business Implications of Visual Communications in Today’s Mobile and Socially Connected World With the ease of communications, publishing and distributing information using the social Web and that, increasingly, people walk around with a camera in their pocket (or perhaps have a camera in their "glasses",wristwatch or other “wearable”), there are increasingly powerful possibilities for the... Read More
For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding? And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert. In fact, the last post was fun with "visuals" from advertising. I only came to... Read More
I recently had an opportunity to chat with (interview) 4 very large companies (that have stewardship of thousands of brands). We discussed how their journey as “Brands as publishers” was going. The conversations focused on changes to organizational structure and operations, resources, skill sets and agency roles. I promised the interviewees anonymity, although they have each approved... Read More
CIOs and CMOs partnering like never before. Customer Service, Communications, Marketing, Product Development/Engineering working together. We all need the expertise of Business Intelligence and better data applications and understanding. In recent research of marketers and communicators in large companies we see alignment around customer centricity as the key issue of 2013 -- in both the... Read More