Tag: Disruption
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Nice Car, lets drive! The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map. By 2010 many businesses were on their way to joining the road trip and adopting. Today, it appears we may be at an intersection. What turn do we take? What road are we on? Do we care about the real potential or is social marketing satisfactory?... Read More
The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More
What do you get when you combine a technology trendspotter, tech/business story teller (Shel Israel) with a tech start up, bleeding edge evangelist, early adopter (Robert Scoble)? You get a visionary connection of bits and bytes that is prescient about the future just in front of us, as those piece parts are brought together – in our personal lives, for work, for health, at home, when shopping... Read More
There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social". Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More